Now's the time to shop AFM

 by Landon Bubb, AFM Public Outreach Intern

This summer is seeing some big changes for the Athens Farmers Market that should affect both familiar faces and new patrons. First, if you haven’t heard the news, on July 2nd the Wednesday market is moving from City Hall to Creature Comforts Brewery! I’m really excited about the more relaxed environment with delicious craft beer. The next big change is the adoption of the My Market Club. The My Market Club is a new program through Georgia Organics, sponsored by Chipotle to increase familiarity, accessibility, and enjoyability of the market. So what does this mean for you?

 “It’s my first time at the market!”

The My Market Club is catered to people who are irregular or brand new patrons. If you (or a friend, co-worker, neighbor, relative) have never been to the market, we encourage you to stop by the welcome booth for more information. I, Landon (Intern/My Market Club Ambassador), will be there to distribute punch cards and give more info about the program and the market. The first 50 people to sign up get $5 in tokens to spend at the market. Come say hello every week and I’ll stamp your card. On your third visit to the market you’ll get cool swag and be entered to win a grand prize of an epic Local Food Experience, including local food events, restaurant gift cards, Georgia Organics swag and more.

 “I’ve been coming to the market for years.”

Stop by and pick up a punch card! You won’t be eligible for the $5 token but if you fill out all three slots you will get some free swag and be entered to win the grand prize. Also, if you bring a friend to the market for their first time you’ll get coupons for Chipotle. What’s better than friendship, supporting local food systems, and burritos?

 “I have a smartphone and a lot of opinions!”

The Athens Farmers Market is one of the most photogenic events in Athens. When you’re Tweeting about how much you love delicious veggies and Instagramming pictures of 3 Porches Farm’s bouquets, use the tag #MyMarketGA.

“I love burritos and want to support this program!”

On Wednesday, June 25th there will be a great event to show your love of both! If you show up to any Chipotle in Georgia and mention the program and Chipotle will donate a portion of your meal to help fund the program. Sweet deal, eh?

For more information check out the My Market Club website. See you at the market on Saturdays or Wednesdays!